DripDrop

01 - Scripts

Creative direction and script-writing for brand manifesto and mission video.

Manifesto script
Mission recap script + creative concept

02 — Social

Creative concepting + copywriting across lifestyle, science and mission content pillars.

Think like an athlete. Drink like an athlete.

Hydrate like the pros and perform at your mental and physical best with DripDrop—the fastest way. to hydrate.

Don't stop picking your peak and running after it.

To those who lace up, log miles, reach limits and run past them, DripDrop keeps you going #SoYouDontStop

Don't stop forging your own path.

To those who pour sweat and effort into every stride. DripDrop keeps you going #SoYouDontSto

Don't stop living life on the sharp end.

It'd be a whole lot easier to sit on the sidelines, but easy isn't what life's about. To those who show up, take risks and try hard, DripDrop keeps you going #SoYouDontStop

How much sodium do you lose when you sweat?

Creative concept + copy | Science pillar

Heat _____ are coming.

Creative concept + copy | Science pillar

Mission pillar

03 — Email

Collaborated with designers to bring integrated projects to life through email.

Science
Science
Science
Science
Science
Science
Lifestyle
Lifestyle
Product
Product
Product
Product
Mission
Mission